The GiftBabies.co.uk team was born out of need. We, as I'm sure you are, tired of trawling through the internet looking for websites which had decent baby gifts and really good information for mother and baby. We found a few good gifts here and a few there, and the odd tool or resource scattered around various websites when we were lucky enough to find them. However, it just wasn't good enough....
So, we decided to develop a site which 'we' would like. That 'we' is the same end user and consumer that experiences the same old frustrations and clumsy surfing for good information and baby gifts.
The team is made up of the HEART and the BRAIN
The HEART makes sure that we have the cutest, yet innovative products so that mother and baby can enjoy every ounce of their experience. Cushioned with articles, calendars, games, forums and calculators, pregnancy, birth and motherhood are beautiful, and we are here to support that.
The BRAIN makes sure that all these wonderful products and informational resources are delivered to you in the most effective way. Tired of shopping? Play some games! Worried about something during pregnancy or with new baby? Ask an expert? There is so much to learn whilst pregnant and getting ready for baby - and we are here to support you in that.
KEY DEMOGRAPHICS
The demographic and personality profile of GiftBabies.co.uk users means that we provide advertisers a great opportunity to achieve cost-effective targeting of a highly desirable and valuable audience – an audience that is difficult to reach through traditional media.
Income
36% have a household income of £50K
25% have a household income of £30-50k
Education & Occupation
66% have graduated college or higher
34% work in professional/managerial/education roles
PLACEMENT
Whether you are targeting a broad selection of shoppers or a niche market, GiftBabies.co.uk is an online environment that delivers. Our vertical categories give advertisers the opportunity to reach tens of thousands of active consumers.
HealthClothing
OrganicsNewborn
Gift IdeasGames
NappiesTravel
MaternitySafety
BooksEducational
ChristeningPost and Pre Natal
CREATIVE FORMATS
Accepted Ad Units
Ad Unit
Dimensions
File Size GIF/JPEG
File Size Flash Ad
File Size Html Ad
Button (S)
120 x 60
10K max
30K max
img size +2k html
Button (L)
120 x 90
10K max
30K max
img size +2k html
Banner
468 x 60
20K max
30K max
img size +2k html
Mini Skyscraper
120 x 300
20K max
30K max
img size +2k html
Skyscraper
120 x 600
20K max
30K max
img size +2k html
Ad Specs
IMAGE ADS
Turnaround:3 working days
Dimension:See Chart Above
File size:See Chart Above
File Format:GIF or JPG
Alt Text:Must be supplied, 30 characters max.
Required from Advertiser
GIF or JPG file Clickthrough URL
HTML ADS
Turnaround:3 working days
File Size:3K html code + normal image/flash limit as above
File Format:html code + gifs/jpg, 2 images maximum
Alt Text:must be supplied, 30 characters max.
Required from Advertiser
GIF or JPG files Clickthrough URL’s Working HTML code with images referenced locally FLASH ADS
